Einstein used thought experiments to test a theory or a principle in math or physics. In essence he proposed a specific conundrum, thought about it, proposed solutions, and in general derived some useful conclusions out of it.
So today I would like to throw out a business thought experiment. Unlike its scientific counterparts however, this experiment can actually be carried out.
The details are as follows. How can I make an additional $1000 a month through an activity that is not at all related to my current position at work. Ideally, this would be scalable so that over time it can be leveraged into greater and greater profits.
On the surface, most people would suggest that this challenge is simple -- "Sure, I can do that"! But, when you sit down to find something that can easily and reproducibly yield $1000 a month, it becomes a bit of a challenge. Do you get into web advertising? Do consulting on the side? Exacerbating the problem is the fact that you don't really want a linear relationship between the time put in and the realized output as, by definition, that is not a scalable scenario.
I still think a retainer type of structure is most favourable, but with who, and under what circumstances?
I'll keep you updated as things evolve .. wish me luck!
That's My Two Cents for the day.
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